Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion

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My first job was as marketing director for a regional musical theater company. As a recent college graduate with a journalism degree, I was green.

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This book was an incredible help Though it specifically addresses theatre promotion, many of the principles can be used to grow other businesses. It's actually a crash course in the business of theatre.

In searching for this book, I see that there are now many other books devoted to growing theatre audiences and managing theatre business. This is surely the granddaddy of all of them.

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Newman passed away December He's left a huge legacy: [ Danny Newman provides a rigorous approach on building arts audiences. He shows what's arts marketing really is about - win the customer for a series of great artistic products - and provides the tools to be succesful. An excellent primer for arts groups to revive or start a subscription program. Go to Amazon. Issue Purchase - Online Checkout. People also read Article.

Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion by Danny Newman

Soo Hee Lee et al. Published online: 30 Jun Published online: 7 Apr Published online: 1 Feb Published online: 15 Aug Published online: 31 Mar Miranda Boorsma et al. The boon of radio and television public service time. Subscription parties: make the sale while they're there. Bloc sales: A new market for many arts groups.

Sell by Ma Bell': telephone solicitation. The public service offer: subscriptions for students, Senior citizens, et al. Knock knock; who's there?


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Door-to-door selling of subscriptions. Aces wild, anyone? Alternative formats for subscriptions. Subscriptions for touring companies and local sponsors. Which comes first, the chicken or the egg?

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Subscription or fund-raising? Pirandello's fantasy - and mine! Americans for the Arts serves, advances, and leads the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America.


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Founded in , Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. Load Picture. Resource Type:. Research Abstract.