Going Deep: Becoming A Person of Influence
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Instead you should be focusing on your brand, your reputation and your valuable knowledge. Then we know we need to focus on our brand, content and message to become successful. Daniel made a brilliant point about writing a book or becoming a public speaker. This means that if you want to position yourself as an authority or expert within your market, you must be the one to put yourself out there first. There is no one walking around city centres asking if someone wants to become an expert.
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We mentioned earlier the mountain of value. A mountain of value is understanding everything that you know, or can do for the world.
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There will absolutely be a series of case studies and stories that you can use to explain what you can do and help other people with. Next we need to look at the pitch. The pitch is how you turn everything you can do, your mountain of value into a compelling story. The pitch is something that I really struggled with when starting my final business. So I called myself a funnel builder, and explained to businesses that I built marketing funnels. The sooner I was able to explain that I help online course based businesses increase the number of email subscribers they attract to their email list.
That was more compelling. What are you the same as? This is the difference between someone who helps people feel confident about their smiles, and a dentist.
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It needs to be 20 to 30 seconds long, and understood by a 15 year old and a 75 year old. What are you similar to, or what are you the same as? And then what your bigger game in the next couple of years? You need to create a specific and niche pitch. People were restricted by their geography and their ability to drive, or walk or take a horse to your location. So you have to provide other generalist services such as plants, other tools and hardware. Now however, the Internet means that there are tens of thousands or even hundreds of thousands of people who want to your specific knowledge within a specific area.
You can see these are all of those would be done by funnel builder. But only businesses who repeatedly pitch themselves, with a specific niche message, will be seen as experts within that field. This is where many funnel businesses start to work up a cold sweat. If you are publishing content, like books, blog posts, pod casts, Instagram videos, YouTube videos, webinars, speaking gigs, webinars I could go on , you are becoming visible to your audience and you are publishing content.
The perception is that only experts publish content, so anyone with content must be an expert. The book comes first.
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The blog posts come first. The webinars come first. The pod cast comes first. Student Conference Join one of our. Facebook Groups.
Draw strength and encouragement by meeting up with like-minded members in your church, community, region, workplace, specialty or via social media. Find courses and resources which will help you grow to Christian maturity and better apply your faith to your work. Get equipped to speak up confidently and with conviction about what you believe and why in your church, workplace, community and in the public square. Offer your knowledge and experience to serve patients and colleagues both here and abroad through medical work, mentoring, pastoral support, encouragement, prayer, giving or being a CMF Link.
Yet, it was anything but that.
Instead, each conversation resulted in their being even further apart. And…neither one understood what the other person was thinking, never mind what would most likely result in their being agreeable to a solution. This leads into your next question.
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Make calm your default setting. To the best of your ability, try and understand as much as you can about their needs, their motivations, their interests, their… being. One way to do this is by asking questions and — most importantly — listening. Not just with your ears.
Listen with your eyes. Listen with your posture. Listen with the back of your neck. I mean, their reasons why. Mentoring plays a big role in your books. How does one go about identifying potential mentors and seeking appropriate counsel? Identifying the right mentor is probably even easier than being able to successfully connect with one. Just as importantly, they have methodologies and — even more importantly — values that are congruent with yours. The biggest challenge is that they are probably very busy and are often sought out as mentors by others. So, what would be the most effective way to approach your prospective, desired mentor?
Instead, respectfully ask and this can be in-person, via phone, email, etc. May I ask your one or two very specific questions? Most people in his or her position not all, but most will happily agree to a request presented that way. And, thank them again. Suggestion: follow up with a personalized, handwritten thank-you note. This should be short and sweet, thanking them for taking time out of their busy schedule to share their wisdom and answer your questions. And, once again, that you will immediately put their advice into action. Bonus Suggestion: make a small donation — in their name — to their favorite charity or cause easy to discover via your online research.
You might discover that they are collectors of original editions of books by a certain author or of a certain genre. Then do your best of locate one and send it. And, of course, anything you can ever do for them that would truly provide exceptional value, do your best to find a way to do. Or it might not.
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But if you will follow this process, you will dramatically increase your odds of finding the right mentor. There are five secrets of genuine influence revealed in the book. Skip, this is really where it all begins. On the other hand, when we allow someone to push our emotional hot buttons and cause us to become upset, anxious, confused, or ANGRY, not only are we not able to be part of the solution, we are now as much a part of the problem — if not more so — than they are.
Without that, nothing else will matter.